“Campbell’s Soup: An Account of Surviving in a Changing Market Environment”
The Future of Campbell’s Soup Is In Danger

The venerable American brand Campbell’s Soup, loved for almost 200 years, is debating ending its existence.

The company’s problems are a result of consumers’ shifting preferences away from Campbell’s typically processed food products and toward more natural, unprocessed options. Campbell’s purchased a number of businesses in an attempt to diversify its holdings and meet evolving customer needs, but regrettably this move resulted in a substantial $9 billion debt.

Internal Conflict Increasing the Tension

“Campbell’s Soup: An Account of Surviving in a Changing Market Environment”
The Future of Campbell’s Soup Is In Danger

The venerable American brand Campbell’s Soup, loved for almost 200 years, is debating ending its existence.

The company’s problems are a result of consumers’ shifting preferences away from Campbell’s typically processed food products and toward more natural, unprocessed options. Campbell’s purchased a number of businesses in an attempt to diversify its holdings and meet evolving customer needs, but regrettably this move resulted in a substantial $9 billion debt.

Internal Conflict Increasing the Tension

In response to Loeb’s charges, Campbell’s criticized him and called his recommendations “unoriginal and uninformed.” In spite of this heated discussion, there may be a middle ground emerging soon.

The fact that both sides have decided to add two of Third Point’s recommended directors to the board suggests that more changes may be in store for Campbell’s as it struggles to maintain its existence.

The Consequences of Campbell’s Possible Termination

The brand’s devoted customer base finds great resonance in the impending closure of Campbell’s Soup, which also represents a broader trend of changing consumer choices.